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    Newell Rubbermaid Reports Second Quarter 2010 Results
    Friday, July 30, 2010 at 6:30:01 AM ET
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--Gross Margin Expansion of 220 Basis Points

--Strong Operating Cash Flow

Newell Rubbermaid (NWL) today announced second quarter 2010 financial results, including normalized earnings per share of $0.51, an 8.5 percent improvement over prior year results, and gross margin expansion of 220 basis points. The company also reported operating cash flow of $154.0 million, a 55.2 percent improvement over the prior year quarter.

"I am very pleased with the performance of our business," said Mark Ketchum, President and Chief Executive Officer. "We delivered strong second quarter results across almost all metrics, including core sales growth of almost 4 percent, if adjusted for the customer orders shift from the second quarter to the first quarter in advance of an April SAP implementation. This growth was the result of a combination of market share gains and distribution wins as well as strong consumer demand in Latin American and developing markets in EMEA. We also generated significant improvement in gross margin this quarter driven by productivity gains and improved product mix. The solid progress we’ve made year to date despite a lackluster economy gives us increased confidence that our business model is working."

Net sales in the second quarter were $1.50 billion, down 0.5 percent compared with the prior year. Core sales improved 1.5 percent. Core sales growth was 3.8 percent if adjusted for a timing shift in customer buying patterns from the second quarter to the first quarter in advance of an April SAP implementation at the Rubbermaid Consumer and Rubbermaid Commercial Products business units. The year over year impact of last year’s product line exits reduced net sales by 1.9 percent, and foreign currency translation had a nominal impact on sales.

Gross margin for the quarter was 39.3 percent, up 220 basis points from last year as productivity gains and improved product mix more than offset the impact of input cost inflation.

Operating income was $226.3 million, or 15.1 percent of sales, excluding $22.8 million of Project Acceleration restructuring costs and restructuring related costs incurred in connection with the European Transformation Plan. In 2009, operating income was $229.0 million, or 15.2 percent of sales, excluding Project Acceleration restructuring costs of $29.5 million.

Normalized earnings were $0.51 per diluted share, compared to prior year results of $0.47 per diluted share, driven primarily by improved gross margin and a lower tax rate resulting from the resolution of a tax examination. For the second quarter 2010, normalized diluted earnings per share exclude $0.06 per diluted share for restructuring and restructuring related costs, net of tax, $0.05 per diluted share of dilution related to the conversion feature of the convertible notes issued in March 2009 and the impact of associated hedge transactions, and a benefit of $0.01 per diluted share related to the impact of hyperinflationary accounting for the company’s Venezuelan operations. For the second quarter 2009, normalized earnings per share exclude $0.08 per diluted share for Project Acceleration restructuring costs, net of tax, $0.01 per diluted share of dilution related to the conversion feature of the convertible notes issued in March 2009 and the impact of associated hedge transactions, and one-time costs of $0.01 per diluted share incurred for the early retirement of $325 million principal amount of medium-term notes. (A reconciliation of the "as reported" results to "normalized" results is included below.)

Net income, as reported, was $130.4 million, or $0.41 per diluted share, for the second quarter. This compares to $105.7 million, or $0.37 per diluted share, in the prior year.

The company generated operating cash flow of $154.0 million during the second quarter, compared to $99.2 million in the comparable period last year. The improvement was driven by increased earnings and working capital improvement. Capital expenditures were $37.8 million in the second quarter, compared to $38.3 million in the prior year.

A reconciliation of the second quarter 2010 and last year’s
results is as follows:
                                                            Q2 2010       Q2 2009
                                                           ---------     -------
Diluted earnings per share (as reported)                    $0.41          $0.37
Restructuring and restructuring related costs, net of tax   $0.06          $0.08
Convertible notes dilution                                  $0.05          $0.01
Other items, net of tax                                    ($0.01 )        $0.01
                                                           ------ -      -------
"Normalized" EPS                                            $0.51          $0.47

Six Months Results

Net sales for the six months ended June 30, 2010 increased 3.5 percent to $2.80 billion, compared to $2.71 billion in the prior year. Core sales increased 4.1 percent for the six months. Foreign currency translation increased net sales by 1.0 percent, while the year over year impact of last year’s product line exits lowered net sales by 1.6 percent.

Gross margin was 37.8 percent, a 160 basis point improvement versus the prior year. Productivity gains and improved product mix more than offset the effect of input cost inflation.

Normalized earnings, which exclude the same items as those in the second quarter 2010, were $0.77 per diluted share, compared to $0.67 per diluted share in the prior year. (A reconciliation of the "as reported" results to "normalized" results is included below.)

Net income, as reported, was $188.8 million, or $0.61 per diluted share. This compares to $139.4 million, or $0.49 per diluted share, in the prior year.

The company generated operating cash flow of $183.4 million during the first six months of 2010, compared to $88.0 million in the prior year, driven by increased earnings and working capital improvement. Capital expenditures were $69.3 million, compared to $70.7 million in the prior year.

A reconciliation of the first six months 2010 and last year’s
results is as follows:
                                                            YTD Q2 2010      YTD Q2 2009
                                                           ------------     -----------
Diluted earnings per share (as reported)                    $0.61                 $0.49
Restructuring and restructuring related costs, net of tax   $0.10                 $0.16
Convertible notes dilution                                  $0.07                 $0.01
Other items, net of tax                                    ($0.01 )               $0.01
                                                           ------ ----      -----------
"Normalized" EPS                                            $0.77                 $0.67

2010 Full Year Outlook

The company continues to expect 2010 net sales growth in the low to mid single digit range. However, the company is raising its expectations for core sales growth to mid single digits, as compared with low to mid single digits in its previous guidance. The impact of 2009 product exits is expected to be a negative one to two percent, and the impact from foreign currency is expected to be modestly negative.

The company still expects gross margin to improve 75 to 100 basis points with the combination of productivity, mix and pricing more than offsetting the impact of expected input cost inflation.

The company is raising its guidance for expected 2010 normalized earnings from its previously communicated range of $1.38 to $1.48 per diluted share to its new expectation of $1.40 to $1.50 per diluted share.

Operating cash flow is expected to exceed $500 million for the full year, including approximately $70 to $100 million in restructuring cash payments. The company expects capital expenditures of approximately $160 to $170 million.

A reconciliation of the 2010 earnings outlook is as follows:
                                                       FY 2010
                                                   --------------
Diluted earnings per share                         $1.16 to $1.26
Restructuring and restructuring related costs,
net of tax                                         $0.20 to $0.30
Other items, net of tax                                ($0.01)
Convertible notes dilution                               (A)
"Normalized" EPS                                   $1.40 to $1.50

(A) No provision is made in the 2010 outlook for potential dilution from the conversion feature of the convertible notes issued in March 2009 and associated hedge transactions, as the amount of full year 2010 dilution is dependent on the average stock price in each quarter of 2010. The conversion feature of the convertible notes and associated hedge transactions resulted in dilution of $0.07 per diluted share in the first six months of 2010 and $0.06 per diluted share for the full year 2009.

Conference Call

The company’s second quarter 2010 earnings conference call is scheduled for today, July 30, 2010, at 9:00 am ET. To listen to the webcast, use the link provided under Events & Presentations in the Investor Relations section of Newell Rubbermaid’s Web site at www.newellrubbermaid.com. The webcast will be available for replay for two weeks. A brief supporting slide presentation will be available prior to the call under Quarterly Earnings in the Investor Relations section on the company’s Web site.

Non-GAAP Financial Measures

This release contains non-GAAP financial measures within the meaning of Regulation G promulgated by the Securities and Exchange Commission. Included in this release is a reconciliation of these non-GAAP financial measures to the most directly comparable financial measures calculated in accordance with GAAP.

About Newell Rubbermaid

Newell Rubbermaid Inc., an S&P 500 company, is a global marketer of consumer and commercial products with 2009 sales of approximately $5.6 billion and a strong portfolio of brands, including Rubbermaid(R), Sharpie(R), Graco(R), Calphalon(R), Irwin(R), Lenox(R), Levolor(R), Paper Mate(R), Dymo(R), Waterman(R), Parker(R), Goody(R), Technical Concepts(TM) and Aprica(R).

This press release and additional information about Newell Rubbermaid are available on the company’s Web site, www.newellrubbermaid.com.

Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical in nature constitute forward-looking statements. These forward-looking statements relate to information or assumptions about the effects of sales, income/(loss), earnings per share, operating income or gross margin improvements or declines, Project Acceleration, the European Transformation Plan, capital and other expenditures, cash flow, dividends, restructuring costs, costs and cost savings, inflation or deflation, particularly with respect to commodities such as oil and resin, debt ratings, and management’s plans, projections and objectives for future operations and performance. These statements are accompanied by words such as "anticipate," "expect," "project," "will," "believe," "estimate" and similar expressions. Actual results could differ materially from those expressed or implied in the forward-looking statements. Important factors that could cause actual results to differ materially from those suggested by the forward-looking statements include, but are not limited to, our dependence on the strength of retail, commercial and industrial sectors of the economy in light of the global economic slowdown; currency fluctuations; competition with other manufacturers and distributors of consumer products; major retailers’ strong bargaining power; changes in the prices of raw materials and sourced products and our ability to obtain raw materials and sourced products in a timely manner from suppliers; our ability to develop innovative new products and to develop, maintain and strengthen our end-user brands; our ability to expeditiously close facilities and move operations while managing foreign regulations and other impediments; our ability to implement successfully information technology solutions throughout our organization; our ability to improve productivity and streamline operations; our ability to refinance short-term debt on terms acceptable to us, particularly given the uncertainties in the global credit markets; changes to our credit ratings; significant increases in the funding obligations related to our pension plans due to declining asset values or otherwise; the imposition of tax liabilities greater than our provisions for such matters; the risks inherent in our foreign operations and those factors listed in the company’s latest quarterly report on Form 10-Q, and exhibit 99.1 thereto, filed with the Securities and Exchange Commission. Changes in such assumptions or factors could produce significantly different results. The information contained in this news release is as of the date indicated. The company assumes no obligation to update any forward-looking statements contained in this news release as a result of new information or future events or developments.

                                                                      Newell Rubbermaid Inc.
                                                         CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
                                                               (in millions, except per share data)
                                                             Reconciliation of "As Reported" Results to "Normalized" Results
                                                      ----------------------------------------------------------------------------
                                                                      Three Months Ended June 30,
                                    ----------------------------------------------------------------------------------------------
                                                           2010                                                     2009                                   YOY
                                    ---------------------------------------------------      ---------------------------------------------------
                                       As Reported    Excluded Items (1)      Normalized        As Reported    Excluded Items (2)      Normalized     % Change
                                    ----------------  -------------------  ----------------  ----------------  -------------------  ----------------  --------
Net sales                             $ 1,496.2            $      -          $ 1,496.2         $ 1,504.3            $      -          $ 1,504.3           (0.5 )%
Cost of products sold                     908.9                   -              908.9             946.0                   -              946.0
                                        -------              ------            -------           -------              ------            -------
     GROSS MARGIN                         587.3                   -              587.3             558.3                   -              558.3            5.2 %
          % of sales                       39.3 %                                 39.3 %            37.1 %                                 37.1 %
Selling, general &
   administrative expenses                362.6                (1.6 )            361.0             329.3                   -              329.3            9.6 %
          % of sales                       24.2 %                                 24.1 %            21.9 %                                 21.9 %
Restructuring costs                        21.2               (21.2 )                -              29.5               (29.5 )                -
                                        -------              ------ ----       -------           -------              ------ ----       -------
     OPERATING INCOME                     203.5                22.8              226.3             199.5                29.5              229.0           (1.2 )%
          % of sales                       13.6 %                                 15.1 %            13.3 %                                 15.2 %
Nonoperating expenses:
     Interest expense, net                 33.2                   -               33.2              40.3                   -               40.3
     Other (income) expense, net           (5.9 )               5.6               (0.3 )             1.2                (4.7 )             (3.5 )
                                        ------- ---          ------            ------- ---       -------              ------ ----       ------- ---
                                           27.3                 5.6               32.9              41.5                (4.7 )             36.8          (10.6 )%
                                        -------              ------            -------           -------              ------ ----       -------
     INCOME BEFORE INCOME TAXES           176.2                17.2              193.4             158.0                34.2              192.2            0.6 %
          % of sales                       11.8 %                                 12.9 %            10.5 %                                 12.8 %
Income taxes                               45.8                 2.2               48.0              52.3                 8.0               60.3          (20.4 )%
          Effective rate                   26.0 %                                 24.8 %            33.1 %                                 31.4 %
                                        ------- ---                            ------- ---       ------- ---                            ------- ---
     NET INCOME (3)                   $   130.4            $   15.0          $   145.4         $   105.7            $   26.2          $   131.9           10.2 %
                                    === =======       ====== ======        === =======       === =======       ====== ======        === =======
          % of sales                        8.7 %                                  9.7 %             7.0 %                                  8.8 %
 EARNINGS PER SHARE:
     Basic                            $    0.46            $   0.06          $    0.52         $    0.38            $   0.09          $    0.47
     Diluted                          $    0.41            $   0.10          $    0.51         $    0.37            $   0.10          $    0.47
 AVERAGE SHARES OUTSTANDING:
     Basic                                281.5                                  281.5             280.8                                  280.8
     Diluted                              315.4                                  292.6             286.8                                  290.1
(1) Items excluded from "normalized" results for 2010 consist of
$1.6 million of restructuring related costs incurred in connection
with the European Transformation Plan, net of tax effects, $21.2
million of Project Acceleration restructuring costs, including asset
impairment charges and employee termination and other costs, net of
tax effects, the net of tax impact of a $5.6 million gain resulting
from hyperinflationary accounting for the Company’s Venezuelan
operations, as well as the dilutive impact of the conversion feature
of the convertible notes issued in March 2009 and the associated
hedge transactions.
(2) Items excluded from "normalized" results for 2009 consist of
$29.5 million of restructuring costs, including asset impairment
charges and employee termination and other costs, and the associated
tax effects, $4.7 million of debt extinguishment charges, net of tax
effects, as well as the dilutive impact of the conversion feature of
the convertible notes issued in March 2009 and the associated hedge
transactions.
(3) Net income attributable to noncontrolling interests was not
material in either of the periods presented.
                                                                      Newell Rubbermaid Inc.
                                                         CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
                                                               (in millions, except per share data)
                                                                      Reconciliation of "As Reported" Results to "Normalized" Results
                                                      ----------------------------------------------------------------------------------------------
                                                                                       Six Months Ended June 30,
                                    ------------------------------------------------------------------------------------------------------------------------------
                                                           2010                                                     2009                                   YOY
                                    ---------------------------------------------------      ---------------------------------------------------
                                       As Reported    Excluded Items (1)      Normalized        As Reported    Excluded Items (2)      Normalized     % Change
                                    ----------------  -------------------  ----------------  ----------------  -------------------  ----------------  --------
Net sales                             $ 2,802.6            $      -          $ 2,802.6         $ 2,708.2            $      -          $ 2,708.2            3.5 %
Cost of products sold                   1,743.6                   -            1,743.6           1,727.1                   -            1,727.1
                                        -------              ------            -------           -------              ------            -------
     GROSS MARGIN                       1,059.0                   -            1,059.0             981.1                   -              981.1            7.9 %
          % of sales                       37.8 %                                 37.8 %            36.2 %                                 36.2 %
Selling, general &
   administrative expenses                688.2                (1.6 )            686.6             640.8                   -              640.8            7.1 %
          % of sales                       24.6 %                                 24.5 %            23.7 %                                 23.7 %
Restructuring costs                        37.2               (37.2 )                -              60.0               (60.0 )                -
                                        -------              ------ ----       -------           -------              ------ ----       -------
     OPERATING INCOME                     333.6                38.8              372.4             280.3                60.0              340.3            9.4 %
          % of sales                       11.9 %                                 13.3 %            10.4 %                                 12.6 %
Nonoperating expenses:
     Interest expense, net                 65.2                   -               65.2              70.9                   -               70.9
     Other (income) expense, net           (6.2 )               5.6               (0.6 )             1.9                (4.7 )             (2.8 )
                                        ------- ---          ------            ------- ---       -------              ------ ----       ------- ---
                                           59.0                 5.6               64.6              72.8                (4.7 )             68.1           (5.1 )%
                                        -------              ------            -------           -------              ------ ----       -------
     INCOME BEFORE INCOME TAXES           274.6                33.2              307.8             207.5                64.7              272.2           13.1 %
          % of sales                        9.8 %                                 11.0 %             7.7 %                                 10.1 %
Income taxes                               85.8                 4.7               90.5              68.1                16.7               84.8            6.7 %
          Effective rate                   31.2 %                                 29.4 %            32.8 %                                 31.2 %
                                        ------- ---                            ------- ---       ------- ---                            ------- ---
     NET INCOME (3)                   $   188.8            $   28.5          $   217.3         $   139.4            $   48.0          $   187.4           16.0 %
                                    === =======       ====== ======        === =======       === =======       ====== ======        === =======
          % of sales                        6.7 %                                  7.8 %             5.1 %                                  6.9 %
 EARNINGS PER SHARE:
     Basic                            $    0.67            $   0.10          $    0.77         $    0.50            $   0.17          $    0.67
     Diluted                          $    0.61            $   0.16          $    0.77         $    0.49            $   0.18          $    0.67
 AVERAGE SHARES OUTSTANDING:
     Basic                                281.3                                  281.3             280.7                                  280.7
     Diluted                              311.6                                  283.6             283.7                                  281.2
(1) Items excluded from "normalized" results for 2010 consist of
$1.6 million of restructuring related costs incurred in connection
with the European Transformation Plan, net of tax effects, $37.2
million of Project Acceleration restructuring costs, including asset
impairment charges and employee termination and other costs, net of
tax effects, the net of tax impact of a $5.6 million gain resulting
from hyperinflationary accounting for the Company’s Venezuelan
operations, as well as the dilutive impact of the conversion feature
of the convertible notes issued in March 2009 and the associated
hedge transactions.
(2) Items excluded from "normalized" results for 2009 consist of
$60.0 million of restructuring costs, including asset impairment
charges and employee termination and other costs, and the associated
tax effects, $4.7 million of debt extinguishment charges, net of tax
effects, as well as the dilutive impact of the conversion feature of
the convertible notes issued in March 2009 and the associated hedge
transactions.
(3) Net income attributable to noncontrolling interests was not
material in either of the periods presented.
                             Newell Rubbermaid Inc.
                     CONSOLIDATED BALANCE SHEETS (UNAUDITED)
                                  (in millions)
                                                     June 30,         June 30,
Assets:                                                   2010             2009
                                                        -------          -------
Cash and cash equivalents                             $   259.8        $   418.1
Accounts receivable, net                                1,037.6          1,096.2
Inventories, net                                          802.4            848.4
Deferred income taxes                                     195.7            129.6
Prepaid expenses and other                                105.3            110.5
                                                        -------          -------
     Total Current Assets                               2,400.8          2,602.8
Property, plant and equipment, net                        536.3            603.1
Goodwill                                                2,701.7          2,722.0
Other intangible assets, net                              636.6            645.6
Other assets                                              289.1            342.7
     Total Assets                                     $ 6,564.5        $ 6,916.2
                                                   ==== =======     ==== =======
Liabilities and Stockholders’ Equity:
Accounts payable                                      $   597.2        $   460.8
Accrued compensation                                      122.0            111.8
Other accrued liabilities                                 651.0            659.2
Short-term debt                                             1.0              7.1
Current portion of long-term debt                         393.0            627.1
                                                        -------          -------
     Total Current Liabilities                          1,764.2          1,866.0
Long-term debt                                          2,049.3          2,393.5
Deferred income taxes                                      25.7                -
Other non-current liabilities                             826.4            873.9
Stockholders’ Equity - Parent                           1,895.4          1,779.2
Stockholders’ Equity - Noncontrolling Interests             3.5              3.6
                                                        -------          -------
     Total Stockholders’ Equity                         1,898.9          1,782.8
     Total Liabilities and Stockholders’ Equity       $ 6,564.5        $ 6,916.2
                                                   ==== =======     ==== =======
                                         Newell Rubbermaid Inc.
                            CONSOLIDATED STATEMENTS OF CASH FLOW (UNAUDITED)
                                              (in millions)
                                                                           Six Months Ended June 30,
                                                                           2010                2009
                                                                          ------             ------
Operating Activities:
Net income                                                              $  188.8           $  139.4
Adjustments to reconcile net income to net cash provided
by operating activities:
     Depreciation and amortization                                          86.9               83.9
     Deferred income taxes                                                  16.7               14.8
     Non-cash restructuring costs                                            1.9               13.3
     Stock-based compensation expense                                       18.8               16.6
     Other                                                                  12.7               12.9
Changes in operating assets and liabilities,
excluding the effects of acquisitions:
     Accounts receivable                                                  (165.1 )           (115.3 )
     Inventories                                                          (131.8 )             78.3
     Accounts payable                                                      172.4              (77.8 )
     Accrued liabilities and other                                         (17.9 )            (78.1 )
                                                                          ------ ---         ------ ---
Net cash provided by operating activities                               $  183.4           $   88.0
Investing Activities:
Acquisitions and acquisition related activity                           $   (1.5 )         $  (12.1 )
Capital expenditures                                                       (69.3 )            (70.7 )
Proceeds from sales of non-current assets                                    8.7                5.7
Other                                                                       (2.0 )                -
                                                                          ------ ---         ------
Net cash used in investing activities                                   $  (64.1 )         $  (77.1 )
Financing Activities:
Proceeds from issuance of debt, net of debt issuance costs              $    2.4           $  759.8
Proceeds from issuance of warrants                                             -               32.7
Purchase of call options                                                       -              (69.0 )
Payments on notes payable and debt                                        (108.4 )           (517.2 )
Cash dividends                                                             (28.0 )            (43.4 )
Purchase of noncontrolling interests in consolidated subsidiaries              -              (29.0 )
Other, net                                                                  (3.1 )             (4.1 )
                                                                          ------ ---         ------ ---
Net cash (used in) provided by financing activities                     $ (137.1 )         $  129.8
Currency rate effect on cash and cash equivalents                       $   (0.7 )         $    2.0
                                                                      --- ------ ---     --- ------
(Decrease) increase in cash and cash equivalents                        $  (18.5 )         $  142.7
Cash and cash equivalents at beginning of period                           278.3              275.4
                                                                          ------             ------
Cash and cash equivalents at end of period                              $  259.8           $  418.1
                                                                      === ======         === ======
                                                                                                   Newell Rubbermaid Inc.
                                                                                                     Financial Worksheet
                                                                                                        (In Millions)
                                                                      2010                                                                 2009
                                         --------------------------------------------------------------       --------------------------------------------------------------
                                                                   Reconciliation (1)                                                   Reconciliation (1)                                   Year-over-year changes
                                                        ----------------------------------------                             ----------------------------------------              ------------------------------------------
                                                          Reported     Excluded     Normalized     Operating                   Reported     Excluded     Normalized     Operating        Net Sales           Normalized OI
                                                                                                                                                                                   --------------------  --------------------
                                           Net Sales         OI          Items          OI          Margin      Net Sales         OI          Items          OI          Margin         $        %           $         %
                                         -------------  ------------  ----------  --------------  ----------  -------------  ------------  ----------  --------------  ----------    -----     ----        ----     -----
Q1:
Home & Family                               $   556.9    $  68.8         $    -     $  68.8       12.4 %         $   557.7    $  60.3         $    -     $  60.3       10.8 %      $  (0.8 )   (0.1 )%   $  8.5      14.1 %
Office Products                                 351.6       47.3              -        47.3       13.5 %             318.2       31.1              -        31.1        9.8 %         33.4     10.5 %      16.2      52.1 %
Tools, Hardware & Commercial Products           397.9       51.6              -        51.6       13.0 %             328.0       38.0              -        38.0       11.6 %         69.9     21.3 %      13.6      35.8 %
Restructuring Costs                                 -      (16.0 )         16.0           -                              -      (30.5 )         30.5           -
Corporate                                           -      (21.6 )            -       (21.6 )                            -      (18.1 )            -       (18.1 )                                         (3.5 )   (19.3 )%
                                              -------      ----- --        ----       ----- ---                    -------      ----- --        ----       ----- ---                                       ---- -
     Total                                  $ 1,306.4    $ 130.1         $ 16.0     $ 146.1       11.2 %         $ 1,203.9    $  80.8         $ 30.5     $ 111.3        9.2 %      $ 102.5      8.5 %    $ 34.8      31.3 %
                                         ==== =======   == =====      ==== ====   === =====                   ==== =======   == =====      ==== ====   === =====                   = =====               = ====
                                                                           2010                                                                 2009
                                              --------------------------------------------------------------       --------------------------------------------------------------
                                                                   Reconciliation (2)                                                   Reconciliation (1)                                   Year-over-year changes
                                                        ----------------------------------------                             ----------------------------------------              ------------------------------------------
                                                          Reported     Excluded     Normalized     Operating                   Reported     Excluded     Normalized     Operating        Net Sales           Normalized OI
                                                                                                                                                                                   --------------------  --------------------
                                           Net Sales         OI          Items          OI          Margin      Net Sales         OI          Items          OI          Margin         $        %           $         %
                                         -------------  ------------  ----------  --------------  ----------  -------------  ------------  ----------  --------------  ----------    -----     ----        ----     -----
Q2:
Home & Family                               $   592.0    $  75.6         $    -     $  75.6       12.8 %         $   617.2    $  80.4         $    -     $  80.4       13.0 %      $ (25.2 )   (4.1 )%   $ (4.8 )    (6.0 )%
Office Products                                 483.5       99.4              -        99.4       20.6 %             496.9       99.2              -        99.2       20.0 %        (13.4 )   (2.7 )%      0.2       0.2 %
Tools, Hardware & Commercial Products           420.7       70.1              -        70.1       16.7 %             390.2       67.6              -        67.6       17.3 %         30.5      7.8 %       2.5       3.7 %
Restructuring Costs                                 -      (21.2 )         21.2           -                              -      (29.5 )         29.5           -
Corporate                                           -      (20.4 )          1.6       (18.8 )                            -      (18.2 )            -       (18.2 )                                         (0.6 )    (3.3 )%
                                              -------      ----- --        ----       ----- ---                    -------      ----- --        ----       ----- ---                                       ---- -
     Total                                  $ 1,496.2    $ 203.5         $ 22.8     $ 226.3       15.1 %         $ 1,504.3    $ 199.5         $ 29.5     $ 229.0       15.2 %      $  (8.1 )   (0.5 )%   $ (2.7 )    (1.2 )%
                                         ==== =======   == =====      ==== ====   === =====                   ==== =======   == =====      ==== ====   === =====                   = ===== =             = ==== =
                                                                           2010                                                                 2009
                                              --------------------------------------------------------------       --------------------------------------------------------------
                                                                   Reconciliation (2)                                                   Reconciliation (1)                                   Year-over-year changes
                                                        ----------------------------------------                             ----------------------------------------              ------------------------------------------
                                                          Reported     Excluded     Normalized     Operating                   Reported     Excluded     Normalized     Operating        Net Sales           Normalized OI
                                                                                                                                                                                   --------------------  --------------------
                                           Net Sales         OI          Items          OI          Margin      Net Sales         OI          Items          OI          Margin         $        %           $         %
                                         -------------  ------------  ----------  --------------  ----------  -------------  ------------  ----------  --------------  ----------    -----     ----        ----     -----
YTD:
Home & Family                               $ 1,148.9    $ 144.4         $    -     $ 144.4       12.6 %         $ 1,174.9    $ 140.7         $    -     $ 140.7       12.0 %      $ (26.0 )   (2.2 )%   $  3.7       2.6 %
Office Products                                 835.1      146.7              -       146.7       17.6 %             815.1      130.3              -       130.3       16.0 %         20.0      2.5 %      16.4      12.6 %
Tools, Hardware & Commercial Products           818.6      121.7              -       121.7       14.9 %             718.2      105.6              -       105.6       14.7 %        100.4     14.0 %      16.1      15.2 %
Restructuring Costs                                 -      (37.2 )         37.2           -                                     (60.0 )         60.0           -
Corporate                                           -      (42.0 )          1.6       (40.4 )                                   (36.3 )            -       (36.3 )                                         (4.1 )   (11.3 )%
                                              -------      ----- --        ----       ----- ---                                 ----- --        ----       ----- ---                                       ---- -
     Total                                  $ 2,802.6    $ 333.6         $ 38.8     $ 372.4       13.3 %         $ 2,708.2    $ 280.3         $ 60.0     $ 340.3       12.6 %      $  94.4      3.5 %    $ 32.1       9.4 %
                                         ==== =======   == =====      ==== ====   === =====                   ==== =======   == =====      ==== ====   === =====                   = =====               = ====
(1) Excluded items are related to Project Acceleration costs.
(2) Excluded items are related to Project Acceleration costs and
restructuring related costs incurred in connection with the European
Transformation Plan.
                              Newell Rubbermaid Inc.
                         Calculation of Free Cash Flow (1)
                                                   Three Months Ended June 30,
Free Cash Flow (in millions):                       2010                2009
                                                   -----               -----
Net cash provided by operating activities        $ 154.0             $  99.2
Capital expenditures                               (37.8 )             (38.3 )
                                                   ----- ----          ----- ----
     Free Cash Flow                              $ 116.2             $  60.9
                                              ---- -----          ---- -----
                                                    Six Months Ended June 30,
Free Cash Flow (in millions):                       2010                2009
                                                   -----               -----
Net cash provided by operating activities        $ 183.4             $  88.0
Capital expenditures                               (69.3 )             (70.7 )
                                                   ----- ----          ----- ----
     Free Cash Flow                              $ 114.1             $  17.3
                                              ---- -----          ---- -----
(1) Free Cash Flow is defined as cash flow provided by operating
activities less capital expenditures.
Newell Rubbermaid Inc.
Three Months Ended June 30, 2010
In Millions
           Currency Analysis
-------------------------------------
              By Segment                                     2010                             2009    Year-Over-Year (Decrease) Increase
-------------------------------------     ------------------------------------------        -------   -----------------------------------
                                            Sales as       Currency      Adjusted        Sales as       Excluding    Including             Currency
                                            Reported        Impact         Sales         Reported       Currency     Currency               Impact
                                          -------------  ------------  -------------   -------------  ------------ ------------           -----------
Home & Family                                $   592.0    $  (5.1 )       $   586.9       $   617.2    (4.9 )%      (4.1 )%                 0.8 %
Office Products                                  483.5       13.8             497.3           496.9     0.1 %       (2.7 )%                (2.8 )%
Tools, Hardware & Commercial Products            420.7       (6.5 )           414.2           390.2     6.2 %        7.8 %                  1.7 %
     Total Company                           $ 1,496.2    $   2.2         $ 1,498.4       $ 1,504.3    (0.4 )%      (0.5 )%                (0.1 )%
                                          ==== =======   == =====      ==== =======    ==== =======
             By Geography
-------------------------------------
United States                                $ 1,042.0    $     -         $ 1,042.0       $ 1,071.7    (2.8 )%      (2.8 )%                 0.0 %
Canada                                            88.0      (10.6 )            77.4            85.5    (9.5 )%       2.9 %                 12.4 %
                                               -------      ----- --        -------         -------
Total North America                            1,130.0      (10.6 )         1,119.4         1,157.2    (3.3 )%      (2.4 )%                 0.9 %
Europe, Middle East and Africa                   215.2       10.8             226.0           208.8     8.2 %        3.1 %                 (5.2 )%
Latin America                                     67.2        8.2              75.4            61.7    22.2 %        8.9 %                (13.3 )%
Asia Pacific                                      83.8       (6.2 )            77.6            76.6     1.3 %        9.4 %                  8.1 %
                                               -------      ----- --        -------         -------
Total International                              366.2       12.8             379.0           347.1     9.2 %        5.5 %                 (3.7 )%
     Total Company                           $ 1,496.2    $   2.2         $ 1,498.4       $ 1,504.3    (0.4 )%      (0.5 )%                (0.1 )%
                                          ==== =======   == =====      ==== =======    ==== =======
Newell Rubbermaid Inc.
Six Months Ended June 30, 2010
In Millions
           Currency Analysis
-------------------------------------
              By Segment                                   2010                            2009    Year-Over-Year (Decrease) Increase
-------------------------------------    ----------------------------------------        -------   -----------------------------------
                                           Sales as      Currency     Adjusted        Sales as        Excluding         Including         Currency
                                           Reported       Impact        Sales         Reported        Currency          Currency           Impact
                                         ------------- ------------ -------------   -------------  -------------- --------------------   -----------
Home & Family                               $ 1,148.9   $ (15.9 )      $ 1,133.0       $ 1,174.9     (3.6 )%        (2.2 )%                1.4 %
Office Products                                 835.1      10.2            845.3           815.1      3.7 %          2.5 %                (1.3 )%
Tools, Hardware & Commercial Products           818.6     (21.7 )          796.9           718.2     11.0 %         14.0 %                 3.0 %
     Total Company                          $ 2,802.6   $ (27.4 )      $ 2,775.2       $ 2,708.2      2.5 %          3.5 %                 1.0 %
                                         ==== =======  == ===== ==  ==== =======    ==== =======
             By Geography
-------------------------------------
United States                               $ 1,946.6   $     -        $ 1,946.6       $ 1,933.0      0.7 %          0.7 %                 0.0 %
Canada                                          166.0     (22.6 )          143.4           147.0     (2.4 )%        12.9 %                15.4 %
                                              -------     ----- --       -------         -------
Total North America                           2,112.6     (22.6 )        2,090.0         2,080.0      0.5 %          1.6 %                 1.1 %
Europe, Middle East, and Africa                 404.0      (2.3 )          401.7           368.4      9.0 %          9.7 %                 0.6 %
Latin America                                   122.9      12.2            135.1           115.4     17.1 %          6.5 %               (10.6 )%
Asia Pacific                                    163.1     (14.7 )          148.4           144.4      2.8 %         13.0 %                10.2 %
                                              -------     ----- --       -------         -------
Total International                             690.0      (4.8 )          685.2           628.2      9.1 %          9.8 %                 0.8 %
     Total Company                          $ 2,802.6   $ (27.4 )      $ 2,775.2       $ 2,708.2      2.5 %          3.5 %                 1.0 %
                                         ==== =======  == ===== ==  ==== =======    ==== =======

SOURCE: Newell Rubbermaid Inc.

Newell Rubbermaid Inc. 
Nancy O’Donnell, +1-770-418-7723 
Vice President, Investor Relations 
or 
David Doolittle, +1-770-418-7519 
Vice President, Corporate Communications
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